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Forums > IEEE Computer Society Forums > Internet trends
Subject: Search engines
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scooch
Posts:44
01/29/2007 3:31 PM Alert 
Google does it best, in my opinion. It is a very simple layout, with a very complex formula. As you may know, sites try to figure out their formula so their pages will display higher than other sites.
What are the tricks that you have tried to use on your sites. Have you tried to figure out the formula?
JohnL
Posts:17
02/01/2007 4:27 PM Alert 
I prefer MSN Live
LeeWadsworth
Posts:16
02/25/2007 11:09 PM Alert 
The nice thing is that the general formula from Google (PageRank) is fairly well understood. To judge if a site is likely to have information that answers a particular question (and so should show up early), the site is ranked based on the sites that link to that site. If lots of people find your site good enough to link to, then your rank goes up. The better the "quality" of the link to you, (the higher PageRank the site linking to you has), then the more "oomph" you get from that link. Certain links, such as those from .edu domains are given extra authority as well.

So the question becomes - what causes people to think your site is worth linking to? Solid information, good layout and organization, frequent updates -- these are the kinds of things that can make a deep real difference.

The public version of PageRank of a given site can be seen by downloading and installing the Google toolbar. If you enable PageRank viewing, you also enable telling Google about where you are going as another piece of information they use. The public version of PageRank varies from 0 to 10. (It is speculated that the internal version has one or more additional significant figures) There are only a handful of sites ranked 10, and only a couple of hundred sites out of the entire millions of sites on the internet that are ranked 9.

As of this writing, http://www.computer.org has a PageRank of 9. We get a lot of help from our educational friends in this regard.
(I)CBM
Posts:1
02/26/2007 2:22 PM Alert 
That is good news on a prestigious ranking for the IEEE Computer Society.

The other aspect I find very useful for google searches is the versatility that is offered in searching for images in google images, searching for deals in froogle, and their map search. I have used those tools to help out when I cannot seem to find the right search by typing just words. Moreover the suggestion of alternative spellings of an item has helped in numerous occasions when I miss-spelled a search word initially.
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